very nice, makes riding on a 100 plus day a lot more tollerable, I bought 6 of them, keep a few in the bottom of my ice chest, swap about every hour. i just tuck the ends into my shirt. you do need to thourghly wash them before you use them.

Bought this mid-July 2010 along with the cooling vest, great investment, I can use this or the vest or both together.
Cooled up really quickly after total immersion for about 1/2 hour but only lasted about 1 1/2 hours that I can tell (took it off after that, sorry, didn't pay attention to how cool it was)
Maybe next time I'll put it in the freezer.
I know that I can fold it up and put it in my little storage area on my bike and if it gets hot and I need it, I can pull into a gas station or somewhere and immerse it.
Only gave 4 stars because it IS pretty long and I couldn't figure out if the velcro allowed it to stay wrapped around the neck 2x (didn't quite make it) or just allowed the ends to 'stay together' when I put it down into my bra. Unfortunately I left the bag and stuff at the dealer so didn't grab the instructions.
Oh well, it worked really nicely, especially in conjunction with the cooling vest.

Well the description is a little misleading. You CAN soak this necktie but it is cooled by putting the enclosed cold pack in the freezer, refrigerator or on ice. The phase change pack hardens and then slip into a pocket in the tie. Basically this is an ice pack for your neck.

The tie is wide and flat, therefore touching more skin then the common soakable evaporative cooling tie. It is "non slime" because of this difference, the sealed coolpack never melts on your skin, it phase changes from a cold solid to a liquid as it adsorbs heat from your body.

Why only 4 stars? The manufacturer claims "up to 8 hours of cooling". I found the cool packs melted and warmed in about 2 hours. So if you want all day cooling buy a few and "recharge" the other ones in an ice cooler or fridge.

Still a good device, just not as good as the manufacturer boasts about.

My wife & I got these this summer and they work great. They are not slimmy, they take less time to soak, they are wider and they last longer. They have velcro so you don't have to tie them. Great companion to the new NO-SLIME cooling vest Rick now sells which we have and they are the same. Less soaking, no slime and last longer. Not to mention the price